Rwanda’s tourism sector generated $685 million in 2025, reflecting a 6% increase from $647 million recorded in 2024, according to the Rwanda Development Board (RDB).
The figures were released in RDB’s 2025 annual performance report, which highlights progress across key economic sectors including investment, trade, and tourism.
The growth was largely driven by an increase in international arrivals, with 1.49 million visitors recorded in 2025, up 9% compared to the previous year.
RDB attributed the performance to strong demand for wildlife tourism, particularly gorilla trekking, as well as expanded tourism offerings within the country’s national parks.
The meetings, incentives, conferences and exhibitions (MICE) segment also recorded notable growth, generating $94.7 million in 2025, up from $84.8 million in 2024—an 11% increase.
During the year, Rwanda hosted 165 international conferences and events, reinforcing its position as a leading business tourism destination on the continent.
Key events included the UCI Road World Championships 2025, held in September and marking the first time the competition took place in Africa, alongside global gatherings such as Move Afrika, the Mobile World Congress, and the Basketball Africa League (BAL).
RDB noted that such high-profile events played a significant role in boosting arrivals and strengthening Rwanda’s global tourism profile.
The sector’s performance was further supported by continued international marketing under the “Visit Rwanda” campaign, aimed at positioning the country as a top tourism and investment destination.
In 2025, Rwanda extended its partnership with Paris Saint-Germain until 2028 and signed new agreements with Atlético de Madrid running through 2028.
The campaign also expanded its presence in the United States through partnerships with the Los Angeles Clippers and Los Angeles Rams, both extending to 2030.
