Bralirwa Plc has renewed and expanded its sponsorship of Rwanda’s basketball federation, FERWABA, through its energy drink brand Cheetah Energy. The new four-year deal, worth Rwf 700 million, runs from 2026 to 2029, replacing the previous three-year agreement valued at Rwf 240 million.

Traders across Rwanda, particularly those adding value to food and beverages, are facing a growing challenge: the scarcity and high cost of packaging materials. While local manufacturers produce environmentally friendly options, such as metal cans and paper-based packaging, these remain limited and expensive.